I wanted to make a logo that would evoke the feeling of bread dough. Instead of using an existing typeface, I created one specifically for the logo using Procreate, drawing on reference photos of braided dough and soft pretzels. The croissant icon was also done in Procreate and later imported into Adobe Suite to create the rest of the branding which includes menus, store decor, mailers, signage, and stamp cards. I kept the brand colors fun and bright to keep with the company's theme. Typefaces were chosen based on their ability to balance with the strong logo while maintaining a sense of whimsy.